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International marketing strategy :
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International marketing strategy : Analysis development and implementation /
Isobel Doole, Robin Lowe.
By:
Doole, Isobel
Contributor(s):
Lowe, Robin
Material type:
Text
Publication details:
London :
Thomson learning,
2001
Edition:
3rd ed
Description:
XVI, 453 p. : ill. ; 26 cm
ISBN:
186152771
Subject(s):
Marketing
DDC classification:
658.812
Item type:
Books-General
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658.812DOO (
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Resource for Academic reference, Research and Development
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658.812COO
Customer care excellence :
658.812COO
Customer care excellence :
658.812DAF
Once a customer, always a customer /
658.812DOO
International marketing strategy :
658.812DOO
International marketing strategy :
658.812EVA
Contemporary issues in marketing /
658.812EVA
Exploring direct and customer relationship marketing /
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