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Strategic management in action / Mary Coulter.

By: Coulter, Mary K Material type: Text

TextPublication details: Boston : Prentice Hall, c2010Edition: 5th edDescription: xix, 311 p. : ill. ; 26 cmISBN: 9780137042869Subject(s): Strategic planningDDC classification: 658.4012

Contents:

Introducing the concepts -- The context of managing strategically -- Assessing opportunities and threats : doing an external analysis -- Assessing strengths and weaknesses : doing an internal analysis -- Functional strategies -- Competitive strategies -- Corporate strategies -- Special topics : international strategies and strategies for entrepreneurial ventures and not-for-profits.

Item type:

Books-General

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Holdings
Current library	Collection	Call number	Status	Barcode
UMI Main Library	Seen During Stock-taking	658.4012 COU (Browse shelf(Opens below))	Available	2010-2502
UMI Main Library	Seen During Stock-taking	658.4012 COU (Browse shelf(Opens below))	Available	2010-2504
UMI Main Library	Seen During Stock-taking	658.4012 COU (Browse shelf(Opens below))	Available	2010-2505
UMI Main Library	Seen During Stock-taking	658.4012 COU (Browse shelf(Opens below))	Available	2010-2501

Includes bibliographical references and index.

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