Public relations for marketing management / Frank Jefkins.

By: Jefkins, FrankMaterial type: TextTextSeries: Macmillan studies in marketing managementPublication details: London : Macmillan, 1983Edition: 2nd editionDescription: ix, 182 p. : graphs ; 23 cmISBN: 0333359151Subject(s): Marketing -- Management -- Public relationsDDC classification: 658.812
Item type: Books-General
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