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Public relations : concepts, strategies & tools / Jaishri N Jethwaney, Ardsh Kumar Verma, Narendra Nath Sarka.

By: Jethwaney, Jaishri N Contributor(s): Verma, Ardsh Kumar | Sarka, Narendra Nath Material type: Text

TextPublication details: New Delhi : Sterling, c1994Description: viii, 215 p. : ill. ; 22 cmISBN: 8120716094Subject(s): Public relationsDDC classification: 659.2

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Current library	Call number	Status	Barcode
Archives Centre	659.2 JET (Browse shelf(Opens below))	Withdrawn Item	98-301
Archives Centre	659.2 JET (Browse shelf(Opens below))	Withdrawn Item	98-300
UMI Main Library	659.2 LET (Browse shelf(Opens below))	Available	98-302

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Table of Contents

What PR is, what it is not
PR - A historical perspective
PR and other management disciplines
Troika - message, medium and audience
How PR works
PR - Tools and methods
Media scene in India

Includes bibliographic references and index.

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