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Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk.

By: Schiffman, Leon G Contributor(s): Kanuk, Leslie Lazar Material type: Text

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TextPublication details: Singapore : Pearson Education, c2000Edition: 7th edDescription: xiii, 457 p. : ill. ; 24 cmISBN: 9788178086392Subject(s): Consumer behavior | Motivation research (Marketing)DDC classification: 658.8342 LOC classification: .

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Includes bibliographical references and index.

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