Consumer behavior : A strategic approach / Henry Assael.
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TextPublication details: Boston : Houghton Mifflin, c2004Description: xxiii, 631 p. : col. ill. ; 27 cmISBN: 9780618222155Subject(s): Consumer behavior | Marketing researchDDC classification: 658.8342
Books-General
| Current library | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| UMI Main Library | Seen During Stock-taking | 658.8342 ASS (Browse shelf(Opens below)) | Available | 2010-2141 | |
| UMI Main Library | Seen During Stock-taking | 658.8342ASS (Browse shelf(Opens below)) | Available | 210-2140 | |
| UMI Main Library | Seen During Stock-taking | 658.8342ASS (Browse shelf(Opens below)) | Available | 210-2138 |
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| 658.812GOE Effective customer service : | 658.812HIE Best practices : | 658.812VIC Prospecting for customer / | 658.8342ASS Consumer behavior : | 658.8342ASS Consumer behavior : | 658.8342HOY Consumer behavior / | 658.8342HOY Consumer behavior / |
Includes bibliographical references [p.594-596], glossary [p.597-609] indexes [p.611-631].
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