Consumer behavior : A strategic approach / Henry Assael.

By: Assael, HenryMaterial type: TextTextPublication details: Boston : Houghton Mifflin, c2004Description: xxiii, 631 p. : col. ill. ; 27 cmISBN: 9780618222155Subject(s): Consumer behavior | Marketing researchDDC classification: 658.8342
Item type: Books-General
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