Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk.

By: Schiffman, Leon GContributor(s): Kanuk, Leslie LazarMaterial type: TextTextPublication details: Upper saddle River, NJ : Pearson education Inc, c2004Edition: 8th edDescription: xxii, various pages ill. (some col.) ; 27 cmISBN: 9780130491756Subject(s): Consumer behavior | Motivation research (Marketing)DDC classification: 658.834
Item type: Books-General
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Includes bibliographical references and index.

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