Strategic marketing for nonpropfit organisations / Alan R. Andersen, Philip Kotler.
Material type: TextPublication details: New Delhi : Prentice-Hall of India, c2003Edition: 6th edDescription: vii, 536 p. : 24 cm. illISBN: 9788120322592Subject(s): Strategic marketing | Marketing -- ManagementDDC classification: 658.8Current library | Call number | Status | Notes | Date due | Barcode |
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UMI Main Library | 658.8 AND (Browse shelf(Opens below)) | Available | Resource for Academic reference, Research and Development | 2003-533 | |
UMI Main Library | 658.8AND (Browse shelf(Opens below)) | Available | Resource for Academic reference, Research and Development | 2003-534 | |
UMI Main Library | 658.8AND (Browse shelf(Opens below)) | Available | Resource for Academic reference, Research and Development | 2003-535 |
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658.869SER Services management : | 658.87BER Retail management : | 658.87RAN Marketing to the retail trade / | 658.8AND Strategic marketing for nonpropfit organisations / | 658.8AND Strategic marketing for nonpropfit organisations / | 658.8BER Marketing / | 658.8BER Marketing / |
Includes index.
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