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Marketing management : Knowledge and skills / J. Paul Peter, James H. Donnelly, Jr.

By: Peter, J. Paul Contributor(s): Donnelly, James H Material type: Text

TextSeries: The Irwin series in marketingPublication details: Chicago : Irwin, c1995Edition: 4th edDescription: xiii, 864 p. : ill. (some col.), col. maps ; 25 cmISBN: 9780256137279Subject(s): Marketing -- Management | Marketing -- Management -- Case studiesDDC classification: 658.8

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Holdings
Current library	Collection	Call number	Status	Barcode
UMI Main Library	Seen During Stock-taking	658.8PET (Browse shelf(Opens below))	Available	98-675
UMI Main Library	Seen During Stock-taking	658.8PET (Browse shelf(Opens below))	Available	98-676
UMI Main Library	Seen During Stock-taking	658.8PET (Browse shelf(Opens below))	Available	98-677

"M M, analysis, cases, plans, text"--Cover.

Includes bibliographical references (p. [841]-852) and indexes.

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