Marketing plans : How to prepare them, how to use them / Malcolm H.B. McDonald.
Material type:
TextSeries: Marketing series (London, England). Professional development.Publication details: Oxford : Butterworth-Heinemann, c1995Edition: 3rd edDescription: xiii, 485 p. : ill. ; 25 cmISBN: 075062213XSubject(s): Marketing -- Management | Marketing -- PlanningDDC classification: 658.808
Books-General
| Current library | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| UMI Main Library | Seen During Stock-taking | 658.808MCD (Browse shelf(Opens below)) | Available | 2001-147 |
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| 658.802SMI Meeting customer needs / | 658.804BUS Business to business marketing : | 658.804MCD Key account management : | 658.808MCD Marketing plans : | 658.812COO Customer care excellence : | 658.812COO Customer care excellence : | 658.812GOE Effective customer service : |
"Published on behalf of the Chartered Institute of Marketing and the CAM Foundation."
Includes index.
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