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Basic marketing : A managerial approach / E. Jerome McCarthy, William D. Perreault.

By: McCarthy, E. Jerome (Edmund Jerome)Contributor(s): Brogowicz, Andrew A Material type: Text

TextPublication details: Homewood, Ill. : R.D. Irwin, c1984Edition: 7th edDescription: xvii, 841 p. : ill. ; 24 cmISBN: 0256030197Subject(s): Marketing -- ManagementDDC classification: 658.8

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Current library	Collection	Call number	Status	Notes	Date due	Barcode
UMI Main Library	Seen During Stock-taking	658.8MCC (Browse shelf(Opens below))	Withdrawn Item	withdrawn		86-419

Includes bibliographical references and indexes.

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