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Essentials of marketing : Text and cases / Geoffrey Lancaster, Lester Massingham, Ruth Ashford.

By: Lancaster, Geoffrey, 1938-Contributor(s): Massingham, Lester Material type: Text

TextPublication details: Maidenhead, Bershire : McGraw-Hill Education, c2002Edition: 4th edDescription: viii, 430 p. : ill. ; 25 cmISBN: 9780077098605Subject(s): Marketing | Marketing -- Case studiesDDC classification: 658.8

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Books-General

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Holdings
Current library	Collection	Call number	Status	Barcode
UMI Main Library		658.8LAN (Browse shelf(Opens below))	Available	2010-2396
UMI Main Library		658.8LAN (Browse shelf(Opens below))	Available	2010-2399
UMI Main Library	Seen During Stock-taking	658.8LAN (Browse shelf(Opens below))	Available	2010-2402
UMI Main Library	Seen During Stock-taking	658.8LAN (Browse shelf(Opens below))	Available	2010-2403
UMI Main Library	Seen During Stock-taking	658.8LAN (Browse shelf(Opens below))	Available	2010-2397

Includes bibliographies and index.

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