Marketing : An introduction / Philip Kotler, Gary Armstrong.

By: Kotler, PhilipContributor(s): Armstrong, GaryMaterial type: TextTextPublication details: Upper Saddle River, NJ : Prentice Hall, Inc., c1997Edition: 4th edDescription: xxix, 585 p. : col. ill. ; 26 cmISBN: 9780132631204Subject(s): MarketingDDC classification: 658.8
Item type: Books-General
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