Market segmentation : how to do it, how to profit from it / Malcolm McDonald and Ian Dunbar.
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TextPublication details: Oxford ; MA : Elsevier/Butterworth-Heinemann, 2004Edition: [3rd ed.]Description: xxv, 465 p. : col. ill. ; 25 cmISBN: 0750659815 (pbk.)Subject(s): Market segmentationDDC classification: 658.802 LOC classification: HF5415.127 | .M398 2004Online resources: Publisher description | Table of contents only
| Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| UMI Main Library | 658.802 (Browse shelf(Opens below)) | Available | 2010-2592 | |
| UMI Main Library | 658.802 MCD (Browse shelf(Opens below)) | Available | 2010-2591 |
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| 658.802 JOB Principles and practices of marketing / | 658.802 JOB Principles and practices of marketing / | 658.802 MAC Marketing planning for services / | 658.802 MCD Market segmentation : | 658.802 MCD Marketing plans : | 658.802 MCD Marketing plans : | 658.802 MCD Marketing plans : |
Includes bibliographical references and index.
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