Normal view MARC view ISBD view

Market segmentation : how to do it, how to profit from it / Malcolm McDonald and Ian Dunbar.

By: McDonald, MalcolmContributor(s): Dunbar, Ian, 1951-Material type: Text

TextPublication details: Oxford ; MA : Elsevier/Butterworth-Heinemann, 2004Edition: [3rd ed.]Description: xxv, 465 p. : col. ill. ; 25 cmISBN: 0750659815 (pbk.)Subject(s): Market segmentationDDC classification: 658.802 LOC classification: HF5415.127 | .M398 2004Online resources: Publisher description | Table of contents only

Item type:

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Current library	Call number	Status	Date due	Barcode
UMI Main Library	658.802 (Browse shelf(Opens below))	Available		2010-2592
UMI Main Library	658.802 MCD (Browse shelf(Opens below))	Available		2010-2591

Includes bibliographical references and index.

There are no comments on this title.

to post a comment.