Marketing research : Text and cases / Harper W. Boyd, Ralph Westfall [and] Stanley F. Stasch.

By: Boyd, Harper WContributor(s): Westfall, Ralph | Stasch, Stanley FMaterial type: TextTextPublication details: Homewoood, Illinois : Richard D.Irwin, Inc., 2002Edition: 7th edDescription: xv, 816 p. : ill. ; 24 cmISBN: 8185386161Subject(s): Marketing researchDDC classification: 658.8
Item type: Books-General
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Holdings
Current library Call number Status Date due Barcode
UMI Main Library
658.8 BOY (Browse shelf(Opens below)) Available 2003-564

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