The essence of consumer behaviour / Jim Blythe.
Material type:
TextSeries: Essence of management seriesPublication details: New York : Prentice Hall, 1997Description: x, 206 p. : ill. ; 24 cmISBN: 9780135731222 (pbk.)Subject(s): Consumer behavior | Marketing researchDDC classification: 658.8342
Books-General
| Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| UMI Main Library | 658.8342 BLY (Browse shelf(Opens below)) | Available | 2006-152 |
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| 658.834 SCH Consumer behavior / | 658.834 UND Understanding and managing customers / | 658.8342 ASS Consumer behavior : | 658.8342 BLY The essence of consumer behaviour / | 658.8342 BLY Consumer behaviour / | 658.8342 HOY Consumer behavior / | 658.8342 PAR Contemporary issues in marketing and consumer behaviour / |
Includes bibliographical references and index.
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