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Strategic public relations / edited by Norman A. Hart ; foreword by Mike Beard.

Contributor(s): Hart, Norman A | Traverse-Healy, KevinMaterial type: Text

TextPublication details: Basingstoke, Hampshire : Macmillan Business, 1995Description: xix, 313 p. : ill. ; 23 cmISBN: 033361545X; 9780333615454Subject(s): Public relations | Strategic planningDDC classification: 659.2

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Holdings
Current library	Collection	Call number	Status	Notes	Barcode
Archives Centre		659.3 STR (Browse shelf(Opens below))	Withdrawn Item		99-379
Archives Centre		659.2 STR (Browse shelf(Opens below))	Withdrawn Item	Withdrawn	97-246
Archives Centre		659.2 STR (Browse shelf(Opens below))	Withdrawn Item		2000-154
UMI Main Library	Seen During Stock-taking	659.2 STR (Browse shelf(Opens below))	Available		2000-155
UMI Main Library		659.2 STR (Browse shelf(Opens below))	Available		99-380

Table of Contents

Introduction
Corporate Goals and Strategies; K.Traverse-Healy
Planning for Corporate Communications; A.Wreford
Marketing Communications; N.A.Hart
Financial Public Relations; P.S.Gummer
Internal Communication; B.Quirke
Community Relations; W.Newman
Parliamentary EU Relations; D.Smith
International Corporate Relations; B.Byrnes
Corporate Advertising; A.Maitland
Sponsorship; D.Wragg
Media Relations; R.Heywood
Communications Research; C.West
Corporate Social Responsibility; S.Portway
Corporate Identity; N.Ind
Corporate Culture; C.Coulson-Thomas
Crisis Management; M.Bland

Includes bibliographical references and index.

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