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Strategic marketing management : Planning, implementation & control / Richard M. S. Wilson and Colin Giligan.

By: Wilson, Richard M.S Contributor(s): Giligan, ColinMaterial type: Text

TextPublication details: Armsterdam : CIM, c2007Edition: 3rd edDescription: xiii, 867 p. : ill. ; 28 cmISBN: 9780750659383Subject(s): MarketingDDC classification: 658.8

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Current library	Collection	Call number	Status	Date due	Barcode
UMI Main Library	Seen During Stock-taking	658.8 WIL (Browse shelf(Opens below))	Available		2011-1511

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Includes bibliographical references and index

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