Foundations of marketing / David Jobber and John Fahy.

By: Jobber, DavidContributor(s): Fahy, JohnMaterial type: TextTextPublication details: New Delhi : McGraw-Hill Education, c2006Edition: 2nd edDescription: xxiii, 376 p. : ill. ; 27 cmISBN: 9780077109189Subject(s): MarketingDDC classification: 658.8
Item type: Books-General
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Includes Glossary and Index.

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