Design-driven innovation : Changing the rules of competition by radically innovating what things mean / Roberto Verganti.

By: Verganti, RobertoMaterial type: TextTextPublication details: Boston, Mass. : Harvard Business Press, c2009Description: xv, 272 p. : ill. ; 25 cmISBN: 9781422124826 (hardcover : alk. paper); 1422124827 (hardcover : alk. paper)Subject(s): Technological innovations | Industrial managementDDC classification: 658.514 LOC classification: HC79.T4 | V465 2009
Contents:
Design-driven innovation : an introduction -- Design and meanings : innovating by making sense of things -- Radical pushes : placing design-driven innovation in the strategy of a firm -- Technology epiphanies : the interplay between technology-push and design-driven innovation -- The value and the challenges : why companies do or do not invest in design-driven innovation -- The interpreters : doing research with the design discourse -- Listening : finding and attracting key interpreters -- Interpreting : developing your own vision -- Addressing : leveraging the seductive power of the interpreters -- The design-driven lab : how to start -- Businesspeople : the key role of top executives and their culture.
Item type: Books-General
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Holdings
Current library Collection Call number Status Date due Barcode
Mbale Centre Library
Seen During Stock-taking 658.514VER (Browse shelf(Opens below)) Available 2011-1355
UMI Main Library
Seen During Stock-taking 658.514VER (Browse shelf(Opens below)) Available 2011-789

Includes bibliographical references (p. [241]-259) and index.

Design-driven innovation : an introduction -- Design and meanings : innovating by making sense of things -- Radical pushes : placing design-driven innovation in the strategy of a firm -- Technology epiphanies : the interplay between technology-push and design-driven innovation -- The value and the challenges : why companies do or do not invest in design-driven innovation -- The interpreters : doing research with the design discourse -- Listening : finding and attracting key interpreters -- Interpreting : developing your own vision -- Addressing : leveraging the seductive power of the interpreters -- The design-driven lab : how to start -- Businesspeople : the key role of top executives and their culture.

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