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Measuring customer satisfaction and loyalty : Survey design, use, and statistical analysis methods / Bob E. Hayes.

By: Hayes, Bob E Material type: Text

TextPublication details: Milwaukee, Wis. : ASQ Quality Press, 2008Edition: 3rd edDescription: xxiii, 287 p. : ill. ; 24 cmISBN: 9780873897433Subject(s): Consumer satisfaction -- Statistical methods | QuestionnairesDDC classification: 658.812

Item type:

Books-General

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Holdings
Current library	Call number	Status	Date due	Barcode
UMI Main Library	658.812 HAY (Browse shelf(Opens below))	Available		2011-729

Includes bibliographical references (p. 275-280) and index.

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