Qualitative research methods in public relations and marketing communications / Christine Daymon and Immy Holloway.
Material type:
TextPublication details: London ; New York : Routledge, 2002Description: viii, 293 p. : ill. ; 24 cmISBN: 9780415222730 Subject(s): Corporations -- Public relations -- Research -- Methodology | Public relations -- Research -- Methodology | Marketing research -- Methodology | Qualitative researchDDC classification: 659.2072
Books-General
| Current library | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| UMI Main Library | Seen During Stock-taking | 659.2072 DAY (Browse shelf(Opens below)) | Available | 2011-529 |
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| 659.20285 NEW Blogging and other social media : | 659.20285 NEW Blogging and other social media : | 659.20285 NEW Blogging and other social media : | 659.2072 DAY Qualitative research methods in public relations and marketing communications / | 6658.406 MAN Management Training for civil society : | 670.683 BHA Managing the workforce : | 670.683 BHA Managing the workforce : |
Includes bibliographical references (p. [275]-284) and index.
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