Measuring customer satisfaction and loyalty : Survey design, use, and statistical analysis methods / Bob E. Hayes.
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TextPublication details: Milwaukee, Wis. : ASQ Quality Press, 2008Edition: 3rd edDescription: xxiii, 287 p. : ill. ; 24 cmISBN: 9780873897433Subject(s): Consumer satisfaction -- Statistical methods | QuestionnairesDDC classification: 658.812
Books-General
| Current library | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| UMI Main Library | 658.812HAY (Browse shelf(Opens below)) | Available | |||
| UMI Main Library | Seen During Stock-taking | 658.8/12HAY (Browse shelf(Opens below)) | Available | 2011-547 |
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| 658.787 CAR Integrated materials management / | 658.788 GLO Global logistics and distribution planning : | 658.788 LOW Storage and distribution in supply chains / | 658.8/12HAY Measuring customer satisfaction and loyalty : | 658.8 22 HOM Marketing management : | 658.8 ALI Practical marketing and public relations for small business / | 658.8 ALI Practical marketing and public relations for small business / |
Includes bibliographical references (p. 275-280) and index.
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