Cia review part 1. Irvin N. Gleim, Harvard Business Review.
Material type:
TextSeries: The Harvard business review paperback seriesPublication details: Boston, Mass. : Harvard Business School Press, c1999Description: viii, 204 p. : ill. ; 21 cmISBN: 1578511445 (alk. paper)Other title: Brand managementUniform titles: Harvard business review. Subject(s): Brand name productsDDC classification: 658.827
Books-General
| Current library | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| UMI Main Library | Seen During Stock-taking | 657.45 GLE (Browse shelf(Opens below)) | Available | 2007-307 | |
| UMI Main Library | 657.45 GLE (Browse shelf(Opens below)) | Available | 2007-308 | ||
| UMI Main Library | 658.827HAR (Browse shelf(Opens below)) | Available | 2011-179 |
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| 658.81TAN Sales management : | 658.81TAN Sales management : | 658.827DAV Brand asset management : | 658.827HAR Cia review part 1. | 658.82SHI Advertising and promotion : | 658.82SHI Advertising and promotion : | 658.8342ASS Consumer behavior : |
Contains articles previously published in the Harvard business review.
Includes index.
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