The marketing challenge of 1992 / John A. Quelch, Robert D. Buzzell, Eric Salama.

By: Quelch, John AContributor(s): Buzzell, Robert D | Salama, EricMaterial type: TextTextPublication details: Reading, Mass. : Addison-Wesley, c1990Description: ix, 390 p. : ill. ; 24 cmISBN: 0201515628Subject(s): Europe -- Economic integration | Corporations, Foreign -- European Economic Community countries | Marketing -- European Economic Community countries -- Case studiesDDC classification: 337.142
Item type: Books-General
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Current library Call number Status Notes Date due Barcode
UMI Main Library
337.142 QUE (Browse shelf(Opens below)) Available Resource for Academic reference, Research and Development 2003-054

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