Research methods for business students / Mark N. K. Saunders, Philip Lewis and Adrian Thornhill.

Table of Contents

1. The nature of business and management research and how to use this book / Mark Saunders, Philip Lewis and Adrian Thornhill
2. Formulating and clarifying the research topic / Mark Saunders, Philip Lewis and Adrian Thornhill
3. Critically reviewing the literature / Mark Saunders, Philip Lewis and Adrian Thornhill / [et al.]
4. Deciding on the research approach and choosing a research strategy / Mark Saunders, Philip Lewis and Adrian Thornhill
5. Negotiating access and research ethics / Mark Saunders, Philip Lewis and Adrian Thornhill
6. Selecting samples / Mark Saunders, Philip Lewis and Adrian Thornhill
7. Using secondary data / Mark Saunders, Philip Lewis and Adrian Thornhill
8. Collecting primary data through observation / Mark Saunders, Philip Lewis and Adrian Thornhill
9. Collecting primary data using semi-structured and in-depth interviews / Mark Saunders, Philip Lewis and Adrian Thornhill
10. Collecting primary data using questionnaires / Mark Saunders, Philip Lewis and Adrian Thornhill / [et al.]
11. Analysing quantitative data / Mark Saunders, Philip Lewis and Adrian Thornhill / [et al.]
12. Analysing qualitative data / Mark Saunders, Philip Lewis and Adrian Thornhill
13. Writing your project report / Mark Saunders, Philip Lewis and Adrian Thornhill
App. 1. Example research project titles
App. 2. The Harvard and footnotes systems of referencing
App. 3. Ethical principles and guidelines for research with human participants
App. 4. Calculating the minimum sample size
App. 5. Random sampling numbers
App. 6. Guidelines for non-discriminatory language

Includes Bibliography