Marketing strategies : A twenty-first century approach / Ashok Ranchhod, Claire Gauzente, Julie Tinson.

By: Ranchhod, AshokContributor(s): Gauzente, Claire | Tinson, JulieMaterial type: TextTextPublication details: Harlow : Financial Times/ Prentice Hall, 2004Description: xvii, 239 p. : ill. ; 25 cmISBN: 9780273651925Subject(s): Marketing | Marketing researchDDC classification: 658.848
Item type: Books-General
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Holdings
Current library Collection Call number Status Date due Barcode
UMI Main Library
Seen During Stock-taking 658.848 RAN (Browse shelf(Opens below)) Available 2004-110
UMI Main Library
Seen During Stock-taking 658.848 RAN (Browse shelf(Opens below)) Available 2004-111

Includes bibliographic references and index.

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