Marketing strategy and competitive positioning / Graham J. Hooley, Nigel F. Piercy, Brigitte Nicoulaud.
Material type:
TextPublication details: Harlow, England ; New York : FT Prentice Hall, 2008Edition: 4th edDescription: xviii, 614 p. : ill. ; 25 cmISBN: 9780273706977 Subject(s): Target marketing | Marketing -- ManagementDDC classification: 658.802
Books-General
| Current library | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| UMI Main Library | Seen During Stock-taking | 658.802 HOO (Browse shelf(Opens below)) | Available | 2011-1211 | |
| Gulu Centre Library | Seen During Stock-taking | 658.802 HOO (Browse shelf(Opens below)) | Available | 2011-726 | |
| UMI Main Library | Seen During Stock-taking | 658.802 HOO (Browse shelf(Opens below)) | Available | 2009-681 | |
| UMI Main Library | Seen During Stock-taking | 658.802 HOO (Browse shelf(Opens below)) | Available | 2009-682 | |
| UMI Main Library | Seen During Stock-taking | 658.802 HOO (Browse shelf(Opens below)) | Available | 2009-724 | |
| UMI Main Library | Seen During Stock-taking | 658.802 HOO (Browse shelf(Opens below)) | Available | 2009-725 |
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| 658.802 FIL Marketing communications : | 658.802 FIL Marketing communications : | 658.802 HOO Marketing strategy and competitive positioning / | 658.802 HOO Marketing strategy and competitive positioning / | 658.802 HOO Marketing strategy and competitive positioning / | 658.802 HOO Marketing strategy and competitive positioning / | 658.802 HOO Marketing strategy and competitive positioning / |
Includes bibliographical references (p. 572-598) and index.
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