Applied mass communication theory : A Guide for media practitioners / Jack Rosenberry and Lauren A. Vicker.
Material type:
TextPublisher: New York : Routledge, c2022Edition: 3rd edDescription: 299p ill,'; 26cmSubject(s): Mass media -- Research | Mass media -- PhilosophyAdditional physical formats: Print version:: Applied mass communication theoryDDC classification: 302.23072 Summary: "Applied Mass Communication Theory: A Guide for Media Practitioners (Third Edition) connects mass media theory to the contemporary work of media professionals. The text presents vital chronological information on the progression of theory in mass communication, including a model that integrates mass communication theories and shows how they relate to one another. It explores and explains theories from the effects tradition and interpretive tradition from the perspective that using a theoretical framework to understand what happens in the media is essential to understanding how to craft a message. The theory discussion is accompanied by a review of quantitative and qualitative research methods. New for the third edition are expansions of the chapters on interpretive theories, qualitative methods, and media business in the Internet age. A new appendix describes the process of creating an undergraduate research project"-- Provided by publisher.
Books-General
| Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| UMI Main Library | 302.23072 ROS (Browse shelf(Opens below)) | Available | 2024-040 |
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| 302.23068 JOR The four stages of highly effective crisis management : | 302.23072 MAS Mass communication research methods / | 302.23072 MAS Mass communication research methods / | 302.23072 ROS Applied mass communication theory : A Guide for media practitioners / | 302.23072 WIM Mass Media Research : An Introduction / | 302.23072 WIM Mass Media Research : An Introduction / | 302.23072 WIM Mass Media Research : An Introduction / |
Revised edition of the authors' Applied mass communication theory, 2017.
Includes bibliographical references and index.
"Applied Mass Communication Theory: A Guide for Media Practitioners (Third Edition) connects mass media theory to the contemporary work of media professionals. The text presents vital chronological information on the progression of theory in mass communication, including a model that integrates mass communication theories and shows how they relate to one another. It explores and explains theories from the effects tradition and interpretive tradition from the perspective that using a theoretical framework to understand what happens in the media is essential to understanding how to craft a message. The theory discussion is accompanied by a review of quantitative and qualitative research methods. New for the third edition are expansions of the chapters on interpretive theories, qualitative methods, and media business in the Internet age. A new appendix describes the process of creating an undergraduate research project"-- Provided by publisher.
Description based on print version record.
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