Marketing / Paul Baines, Chris Fill, Sara Rosengren.
Material type:
TextPublication details: Oxford : Oxford University Press, c2017Edition: 4th edDescription: xxxii, 732 p. : ill. ; 27 cmISBN: 9780198748533Subject(s): MarketingDDC classification: 658.8
Books-General
| Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Mbale Centre Library | 658.8 BAI (Browse shelf(Opens below)) | Available | 2017-626 | |
| UMI Main Library | 658.8 BAI (Browse shelf(Opens below)) | Available | 2017-624 | |
| UMI Main Library | 658.8 BAI (Browse shelf(Opens below)) | Available | 2017-625 | |
| UMI Main Library | 658.8 BAI (Browse shelf(Opens below)) | Available | 2017-627 | |
| UMI Main Library | 658.8 BAI (Browse shelf(Opens below)) | Available | 2017-628 |
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| 658.8 BAI Marketing / | 658.8 BAI Marketing / | 658.8 BAI Marketing / | 658.8 BAI Marketing / | 658.8 BAK Marketing strategy and management / | 658.8 BAK Marketing strategy and management / | 658.8 BAR Service marketing : |
The theories. The relevance. The reality. The complete package of book and online resources to explain and illustrate how marketing really works.
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