Corporate communication : A guide to theory & practice / Joep Cornelissen.
Material type:
TextPublication details: Los Angeles : SAGE, 2013Edition: 4th edDescription: xxii, 294 p. : ill. ; 25 cmISBN: 9781446274958Subject(s): Communication in management | Business communicationDDC classification: 658.45
Books-General
| Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| UMI Main Library | 658.45 COR (Browse shelf(Opens below)) | Available | 2017-212 |
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| 658.45 CAR Communication for work / | 658.45 CHA Business communications / | 658.45 COR Corporate communication : | 658.45 COR Corporate communication : | 658.45 COR Corporate communication : | 658.45 COR Corporate communication : | 658.45 COR Corporate communication : a guide to theory and practice / |
Retaining the practicality and strong theoretical approach of the previous edition, the new fourth edition of this market-leading text has been updated to include topics such as the new media environment, CSR standards and corporate citizenship
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