Strategic marketing in Practice / (Record no. 896)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00556nam a2200193Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180723095822.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 110411s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780750689618 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | UMI |
| Transcribing agency | UMI |
| Modifying agency | UMI |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 |
| Item number | RAN |
| Edition number | 22 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Ranchhod, Ashok |
| 9 (RLIN) | 16276 |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic marketing in Practice / |
| Statement of responsibility, etc. | Ashok Ranchod, Ebi Marandi. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Amsterdam : |
| Name of publisher, distributor, etc. | Elsevier Ltd., |
| Date of publication, distribution, etc. | c2008 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 198 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing strategies |
| 9 (RLIN) | 16277 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Marandi, Ebi |
| 9 (RLIN) | 16278 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books-General |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Item Still in Circulation | Seen During Stock-taking | UMI Main Library | UMI Main Library | 07/08/2011 | 1 | 658.802 RAN | 2009-031 | 07/08/2011 | 07/08/2011 | Books-General | |||||
| Item Still in Circulation | Seen During Stock-taking | UMI Main Library | UMI Main Library | 07/08/2011 | 1 | 658.802 RAN | 2009-032 | 07/08/2011 | 07/08/2011 | Books-General |