Effective marketing : (Record no. 2591)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00517nam a22001817a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20181127170302.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 110814t xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781903500033 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | UMI |
| Original cataloging agency | UMI |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | BIS |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Bishop, Jacqueline |
| 9 (RLIN) | 2204 |
| 245 ## - TITLE STATEMENT | |
| Title | Effective marketing : |
| Remainder of title | Principles and practice / |
| Statement of responsibility, etc. | Jacqueline Bishop. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Liverpool : |
| Name of publisher, distributor, etc. | Liverpool Business Pub., |
| Date of publication, distribution, etc. | 2002. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | x, 220 p. : |
| Other physical details | ill.; |
| Dimensions | 24 cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books-General |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Item Still in Circulation | UMI Main Library | UMI Main Library | 05/31/2016 | 1 | 658.72 BIS | 2011-1540 | 05/31/2016 | 05/31/2016 | Books-General |