MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02214nam a22002537a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20241111143236.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
241003b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780815376972 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
UMI |
| Transcribing agency |
UMI |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.2 |
| Edition number |
22. |
| Item number |
DOO |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Doorley, John, |
| Relator term |
author. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Reputation management : |
| Remainder of title |
The Key to successful public relations and corporate communication / |
| Statement of responsibility, etc. |
John Doorley and Helio Fred Garcia. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
4th ed. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
New York : |
| Name of producer, publisher, distributor, manufacturer |
London : |
| -- |
Routledge Taylor & Francis Group, |
| Date of production, publication, distribution, manufacture, or copyright notice |
c2021 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxxiv, 438p : |
| Other physical details |
ill, ; |
| Dimensions |
26 cm |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
"Reputation Management is an established how-to guide for students and professionals, as well as CEOs and other business leaders. This fourth edition is updated throughout, including: new social media management techniques for the evolving age of digital media, and perspectives on reputation management in an era of globalization. The book is embroidered by ethics, and organized by corporate communication units, such as media relations, issues management, crisis communication, organizational communication, government relations, and investor relations. Each chapter is fleshed out with the real-world experiences cited by the authors and contributions from 36 leaders in the field, including The Arthur W. Page Society, the International Communications Consultancy Organization, the PR Council, CVS Health, Edelman and Ketchum. This was the first book on reputation management and, now in its fourth edition, remains a must-have reference for students taking classes in public relations management, corporate communication, communication management, and business. CEOs, business leaders, and professionals working in these areas find it a reliable resource for measuring, monitoring and managing reputation"-- |
| Assigning source |
Provided by publisher. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Public relations. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Communication in organizations. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Garcia, Helio Fred, |
| Relator term |
author. |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY |
|---|
| Relationship information |
Online version: |
| Main entry heading |
Doorley, John. |
| Title |
Reputation management |
| Edition |
4th ed. |
| Place, publisher, and date of publication |
New York, NY : Routledge, Taylor & Francis Group, 2021 |
| International Standard Book Number |
9781351235020 |
| Record control number |
(DLC) 2020025635 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books-General |
