Essentials of marketing : (Record no. 10311)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00592nam a22001817a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170815b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781259251634 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | PER |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Perreault, William D |
| 245 ## - TITLE STATEMENT | |
| Title | Essentials of marketing : |
| Remainder of title | A marketing strategy planning approach / |
| Statement of responsibility, etc. | William D Perreault, Joseph P Cannon, E Jerome McCarthy. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 14th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | United States : |
| Name of publisher, distributor, etc. | McGraw-Hill Create, |
| Date of publication, distribution, etc. | c2015. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | v, 717 p. ; |
| Dimensions | 28 cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Cannon, Joseph P |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | McCarthy, E Jerome |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books-General |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Item Still in Circulation | Mbale Centre Library | Mbale Centre Library | 08/15/2017 | 658.8 PER | 2017-275 | 08/15/2017 | 08/15/2017 | Books-General | |||||
| Item Still in Circulation | UMI Main Library | UMI Main Library | 08/15/2017 | 658.8 PER | 2017-271 | 08/15/2017 | 08/15/2017 | Books-General | |||||
| Item Still in Circulation | UMI Main Library | UMI Main Library | 08/15/2017 | 658.8 PER | 2017-272 | 08/15/2017 | 08/15/2017 | Books-General | |||||
| Item Still in Circulation | UMI Main Library | UMI Main Library | 08/15/2017 | 658.8 PER | 2017-273 | 08/15/2017 | 08/15/2017 | Books-General | |||||
| Item Still in Circulation | UMI Main Library | UMI Main Library | 08/15/2017 | 658.8 PER | 2017-274 | 08/15/2017 | 08/15/2017 | Books-General |