Marketing research / (Record no. 10152)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00469nam a22001697a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170526b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781119927150 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| Item number | MCD |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | McDaniel, Carl |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing research / |
| Statement of responsibility, etc. | Carl McDaniel, Roger Gates. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 9th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New York, N.Y. : |
| Name of publisher, distributor, etc. | John Wiley, |
| Date of publication, distribution, etc. | c2005. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 297 p. ; |
| Dimensions | 30 cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Research |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Gates, Roger |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books-General |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Item Still in Circulation | UMI Main Library | UMI Main Library | 05/26/2017 | 658.83 MCD | 2017-144 | 05/26/2017 | 05/26/2017 | Books-General |