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Marketing / (Record no. 10140)

MARC details
000 -LEADER
fixed length control field	00546nam a22001937a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	170523b xxu\|\|\|\|\| \|\|\|\| 00\| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9780199290437
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.8
Item number	BAI
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Baines, Paul
245 ## - TITLE STATEMENT
Title	Marketing /
Statement of responsibility, etc.	Paul Baines, Chris Fill, Kelly Page.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc.	Oxford ; New York :
Name of publisher, distributor, etc.	Oxford University Press,
Date of publication, distribution, etc.	2008.
300 ## - PHYSICAL DESCRIPTION
Extent	xxvii, 859. :
Other physical details	ill. ;
Dimensions	27 cm .
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Advertising
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Trademarks
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Fill, Chris
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Page, Kelly
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type	Books-General

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Home library	Current library	Date acquired	Total Checkouts	Full call number	Barcode	Date last seen	Price effective from	Koha item type
Item Still in Circulation					UMI Main Library	UMI Main Library	05/23/2017		658.8 BAI	2017-113	05/23/2017	05/23/2017	Books-General