Digital marketing / (Record no. 10108)
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000 -LEADER | |
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fixed length control field | 00608nam a22002057a 4500 |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20181017140352.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 170505b xxu||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9781292077611 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.87202854678 |
Item number | CHA |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Chaffey, Dave |
245 ## - TITLE STATEMENT | |
Title | Digital marketing / |
Statement of responsibility, etc. | Dave Chaffey, Fiona Ellis-Chadwick. |
250 ## - EDITION STATEMENT | |
Edition statement | 6th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc. | Upper Saddle River : |
Name of publisher, distributor, etc. | Pearson, |
Date of publication, distribution, etc. | 2016. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xxvii, 702 p. ; |
Dimensions | 27 cm. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Internet marketing. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Marketing. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | E-business. |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Ellis-Chadwick, Fiona |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | |
Koha item type | Books-General |
Edition | Sixth edition.. |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
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Item Still in Circulation | UMI Main Library | UMI Main Library | 05/05/2017 | 658.87202854678 CHA | 2017-120 | 05/05/2017 | 05/05/2017 | Books-General |