Communication and persuasion :
Hovland, Carl I.
Communication and persuasion : Psychological studies of opinion change / Carl I. Hovland, Irving L. Janis, Harold H. Kelly. - New Haven : Yale university press, 1953 - xii, 315 p. ; 21 cm.
Communication.
Persuasion (Rhetoric)
301.14 / HOV
Communication and persuasion : Psychological studies of opinion change / Carl I. Hovland, Irving L. Janis, Harold H. Kelly. - New Haven : Yale university press, 1953 - xii, 315 p. ; 21 cm.
Communication.
Persuasion (Rhetoric)
301.14 / HOV