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Total relationship marketing /

Gummesson, Evert

Total relationship marketing / Evert Gummesson. - 2nd ed. - Oxford : Butterworth-Heinemann, c2003. - 350 p. : 25 cm.

Marketing

ISBN: 9780750654074

Subjects--Topical Terms:
Relationship marketing
Marketing - Management.

Dewey Class. No.: 658.8 / GUM

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