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The marketing communication process /

Delozier, M. Wayne

The marketing communication process / M. Wayne Delozier. - [1st ed.] - New york ; Johannesburg ; Singapore : McGraw-hill book company, c1976. - xii, 324 p. : ill. ; 25 cm.

Index

ISBN: 0070163022

Subjects--Topical Terms:
Communication in marketing

Dewey Class. No.: 658.8 / DEL

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