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Managing marketing performance - Paper 11 :

Managing marketing performance - Paper 11 : Study text for exams in Dec 08 & Jun 09 / CIM. - 5th ed. - London : Learning Media, c2008. - xxii, 344 p. : ill. ; 24 cm

Includes bibliographic references and index

ISBN: 9780751748727

Subjects--Topical Terms:
Marketing performance

Dewey Class. No.: 658.8 / CIM

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