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Strategic marketing in practice - Paper 12 case studies :

Strategic marketing in practice - Paper 12 case studies : Study text for exams in Dec 08 & Jun 09 / CIM. - 10th ed. - London : Learning Media, c2008. - xii,546 p. : ill. ; 26 cm

ISBN: 9780751748734

Subjects--Topical Terms:
Strategic Management

Dewey Class. No.: 658.84 / CIM

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