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Promotional strategy /

Engel, James P.

Promotional strategy / James P. Engel, Hugh G. Wales, Martin R. Warshaw. - Homewood, Ill. : Richard D. Irwin, [1972?]. - vii, 621 p. ; 24 cm.

Subjects--Topical Terms:
Sales promotion.

Dewey Class. No.: 658.8 / ENG

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