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The radio & television commercial /

Book, Albert C.

The radio & television commercial / Albert C. Book, Norman D. Cary, Stanley I. Tannenbaum. - Chicago, Ill. : Crain Books, 1984. - v, 222 p. : ill. ; 27 cm.

ISBN: 9780872510951

Subjects--Topical Terms:
Broadcast advertising --United States.
Radio advertising --United States.
Television advertising --United States.

Dewey Class. No.: 384.54 / BOO

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