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Managing product life cycles :

Managing product life cycles : From start to finish. - United States of America : Havard Business Review, 1991 - iv, 128 p. : ill. ; 28 cm. - Harvard business review paperback series, no. 90017. .

ISBN: 0875842771

Subjects--Topical Terms:
Product life cycle.
New products--Marketing.

Dewey Class. No.: 658.562 / MAN

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