Marketing communications :
Smith, P R.
Marketing communications : An integrated approach / P R Smith. - London : Kogan page limited, 1993 - xvi, 602 p. ill. ; 24 cm.
Include index.
0749426993
Communication in marketing.
Marketing.
658.8 / SMI
Marketing communications : An integrated approach / P R Smith. - London : Kogan page limited, 1993 - xvi, 602 p. ill. ; 24 cm.
Include index.
0749426993
Communication in marketing.
Marketing.
658.8 / SMI