Financial aspects of marketing /
Schmidt, Ruth A.
Financial aspects of marketing / Ruth A. Schmidt and Helen Wright. - Basingstoke ; New York : Palgrave Macmillan, 2007. - xviii, 299 p. : ill. ; 25 cm.
1033363781
Ratio analysis.
Business enterprises --Finance.
Financial statements.
658.8 / SCH
Financial aspects of marketing / Ruth A. Schmidt and Helen Wright. - Basingstoke ; New York : Palgrave Macmillan, 2007. - xviii, 299 p. : ill. ; 25 cm.
1033363781
Ratio analysis.
Business enterprises --Finance.
Financial statements.
658.8 / SCH